Services

What is it?

We maintain a second separate instance of your website used for testing site upgrades before rolling them out to your live site.

Why you need it

A staging server reduces the risk of breaking the site with new updates. We can test on the staging server and make sure that your site continues to work as expected. Once confident in that, then we deploy changes to the live site.

What is it?

We optimize your site for maximum performance. We ensure that your site runs as quickly as possible by cleaning up code, enabling smart caching, compressing files, using a content delivery network (CDN), and more.

Why you need it

Site visitors abandon your site if it's too slow. Don't give them a reason to leave. Google also penalises slow sites so an unoptimized site ranks lower in search results, making you harder to find online.

What is it?

We continuously monitor and test your email service in our service centre staffed with live technicians. If there is any problem with the email server, then we know immediately and act to fix the problem.

Why you need it

Though email sometimes seems outdated in the modern age, it remains a mission-critical component of online communication. Email outages can cripple an organization particularly with today's distributed workforces. Don't worry about communicating with your team as we're proactively monitoring your email server.

What is it?

Twice per year, we review your site's search ranking and provide Search Engine Optimization (SEO) recommendations. We review how your keywords are performing and make suggestions how to increase traffic for those keywords. We also provide content creation suggestions to increase site freshness and relevance to further improve website ranking. We highlight the highest impact changes to make your website more visible in Google and other search engines. We review these recommendations with you and estimate the time required to implement. With your approval, we implement the changes. We aim to stay within the included update hours for that month; extra time is billed in addition to the monthly fee.

Why you need it

A very large proportion of websites' traffic comes from search engine referrals – users of Google and others looking for specific terms and clicking on links returned by the search engine. SEO configures a site for maximum visibility to search engines allowing it to rank as highly as possible on the search engine results page. Because search engine users click mostly on the highest ranking links, search engine optimization is vital to maximize the incoming traffic on a website. Optimized websites will almost always beat non-optimized websites and gain more search engine referrals.

What is it?

We maintain an exact copy of your existing website on a separate server. In the case of catastrophic failure on your live site, we switch to the mirror with minimal downtime.

Why you need it

A webserver can go down because of hardware failure, denial of service attack, or for many other reasons. With a fallback server, this type of downtime presents a minimal hiccup; we switch to the site mirror while repairs are undertaken on the main server. This happens quickly and with minimal downtime for your site's visitors.

What is it?

Twice per year, we review your site to ensure it meets web coding standards. We flag major issues and provide an estimate of time required for fixing problems. With your approval, we implement the changes. Implementation hours are billed in addition to the monthly fee.

Why you need it

By complying with web coding standards, your site performs more reliably and predictably across the wide range of browsers and devices used by site visitors. It also offers a measure of future-proofing as new browsers and devices are introduced.

What is it?

Once per year, we go through your site to make sure that it's accessible to visitors with disabilities (e.g. reduced vision) and using alternate browsers (like screen readers). We notify you of any problems and estimate the time required to correct them. With your permission, we'll fix the issues, while aiming to stay within the 1 hour allocated for site updates (if still available). Any extra time is billed in addition to the monthly fee.

Why you need it

Your site should be accessible for ethical reasons, maximum reach, and to meet regulatory requirements. Being accessible means your site and organisation are inclusive - not rejecting any group because they may have reduced vision or similar limitations on how they access your website. You reach more people by having an accessible site which can directly help your sales and marketing efforts. Lastly, some jurisdictions (like Ontario) require sites to be accessible or your organisation can be fined. Avoid these penalties by having an accessible website.

What is it?

Using our understanding of your site traffic, we manage your Google AdWords campaign for maximum impact. We work with you to develop a campaign and budget to meet your marketing requirements. When people search on Google, they see your targetted ads that match their keywords. The Elite Service Package includes a monthly budget of $100 for Google Adwords.

Why you need it

Sometimes you need a boost to website traffic. Particularly if you are in a crowded industry, getting customers to your website can be difficult. With a well structured AdWords campaign, you can get more visitors and more sales.